With the publication of A Dog's Purpose, W. Bruce Cameron took his lifelong passion for rescue to the next level, by telling the story of one dog soul who reincarnates, remembering all of his lives and people. Bruce and his wife Cathryn truly believe that the love with have with dog souls is eternal, and that one day, we meet again.

In the spirit of all Bruce's bestselling books, they developed this line of products for dog lovers like themselves, and made the commitment that for every product sold, money would be given to a worthy animal organization.